The most tried and tested way to get new customers is through recommendation or ‘word of mouth. When your own customers tell others about how amazing your food is, how efficient your deliveries are and how simple and quick it is to order on your brand-new app. But in todays
What is a Dark Kitchen? Dark kitchens, also known as ghost or cloud kitchens, are professional areas in which food is prepared and packaged with the purpose of takeaway/delivery only. The business will operate from the kitchen alone meaning that there are no dining or waiting areas. Why has there
Accordingly to a recent report published by leading research group Mintel, demand in the UK for takeaways post lockdown is exceeding the demand seen during lockdown. Their research also found nearly a quarter of people are spending more on takeaways and food deliveries now than before the pandemic. This was
Service provider Just Eat has been in the hot seat recently as customers noticed there service charge had discreetly been hiked up without warning leaving many feeling cheated. The service charge which previously stood at 50p has been increased up to £1.99 with no clear indication to customers that the
We recently cought up with owner of The Spice Lounge in Derby, who have been working with App4 since 2015, to see how App has helped their business over the last 6 years, and continues to do so. Tell us how you started out with App4? I think it was
On my lunch break the other day, I decided to have a walk round town whilst the weather was nice as apparently, it’s meant to be good for you. I was pleasantly surprised to see a couple of new food businesses that had opened, almost opposite each other; one specialising
During a sales call yesterday I was presented with a very good question; ‘Do people still want to download an App to order anymore?’ The short response is YES they do, but we also need to understand that some customers may not want to, and we need to cater for
This weekend I finally experienced the ‘normal’ way of ordering a drink and I must say it has put me off going back to a business I used to visit on a regular basis. Prior to July 19th they used a QR code ordering system that allowed me to pick
It has now been just over a week since COVID restrictions in England were scrapped, but how has this affected the hospitality sector? Many businesses have felt the effect of the pandemic, with staff shortages and drops in revenue, whilst others did not manage to make it out the other
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