App4 & Really Social Just Leave campaign

In just 90 days we will help 3 takeaways to walk away from the aggregators

restaurant ordering systems and apps from App4 takeaway ordering system and mobile app for fireaway pizza by App4

Follow real businesses taking on the 90 day Just-Leave challenge

We are following the story of three App4 customers who are taking on the 90 day challenge, to grow their direct business to the levels required to Just-Leave the aggregators and go it alone, ditching the commissions for good!

The Spice Lounge Derby

Spice Lounge is an award-winning restaurant serving classic Indian dishes, inspired by thousands of years of Asian culture.

Based in the centre of Derby, offering dine-in, takeaway and collection via their own online ordering website and app.

Heath Hayes Spice

Heath Hayes Spice offers a new experience in Indian food in the Cannock area from the legendary ‘Dilshad’ Chef.

Heath Hayes Spice aim is to provide an exceptional quality takeaway food delivered direct to your door for you to enjoy at home.

Fireaway Pizza Ystrad

Fireaway deliver delicious fast fired pizzas that combine traditional Italian methods of preparation with innovative flavour combinations, using only the best ingredients.

Order via the Fireaway website or download their app to order direct.

Let’s Compare

Who generates more orders!
(Average Annual Order Value Per Site)
App4 (as of 01/24)
£90,000
Just-Eat (as of 12/23)
£57,000
Order Yoyo (as of 08/23)
£38,000

Week 1 Kick Off

Really Social and App4 Developments Ltd are on a mission together to save restaurants from paying high commissions!

We’re attempting to get 3 takeaways to leave 3rd party platforms in just 90 days. Over the next 3 months we’re going to be documenting our journey each week so you can see exactly what we’ve done!

If we aren’t 100% transparent with this campaign nobody will believe us! So here we go – it’s week 1 and this video shows the figures we’ve got to beat in order to replace all the orders Spice Lounge, Heath Hayes Spice and Fireaway Ystrad are currently doing on 3rd parties.

Watch the Video

Let’s Compare

Who generates more orders!
(Average Annual Order Value Per Site)
App4 (as of 01/24)
£90,000
Just-Eat (as of 12/23)
£57,000
Order Yoyo (as of 08/23)
£38,000

Week 2

We’ve finished the first full week of our ‘Just Leave’ challenge with Really Social and App4 Developments Ltd and the results are in 📈.

It’s always good to start a campaign with a bang and we wanted a few quick wins to kick things off.

Last week we focused on getting brand new customers to order from all 3 takeaways along with getting people who hadn’t ordered for over a year to re-order from Heath Hayes Spice and Spice Lounge.

Direct online orders increased by over 50% for Heath Hayes Spice and Spice Lounge and nearly 20% for Fireaway Ystrad in the first 7 days – safe to say we’re very happy with that result.

Watch the Video

Let’s Compare

Who generates more orders!
(Average Annual Order Value Per Site)
App4 (as of 01/24)
£90,000
Just-Eat (as of 12/23)
£57,000
Order Yoyo (as of 08/23)
£38,000

Week 3

We’ve finished the second full week and the results are in! A great second week and some great learning points too.

Sales were up for all 3 takeaways compared to the week before we started (and the best week yet for Fireaway Ystrad!) Up over 30% for Heath Hayes Spice and 40% for Fireaway Ystard!

Last week we focused solely on Email and Socials (and not WhatsApp) and this impacted conversion too so this week we’ll be pushing WhatsApp hard.

Watch the Video

Let’s Compare

Who generates more orders!
(Average Annual Order Value Per Site)
App4 (as of 01/24)
£90,000
Just-Eat (as of 12/23)
£57,000
Order Yoyo (as of 08/23)
£38,000

Week 4

We’re in week 4 of our Just Leave challenge with Really Social and App4 Developments Ltd and sales are up!!

We’ve had some slight peaks and troughs as you’d expect but overall sales are up 40% across all 3 restaurants vs before we started, Spice Lounge achieved a 68% increase in sales in just the last week!

Last week was our best week yet for Fireaway Ystrad and Spice Lounge and a very strong week for Heath Hayes Spice too.

Watch the Video

Are you ready to start saving £1000’s with your own online ordering?

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Let’s Compare

Who generates more orders!
(Average Annual Order Value Per Site)
App4 (as of 01/24)
£90,000
Just-Eat (as of 12/23)
£57,000
Order Yoyo (as of 08/23)
£38,000

End of Month 1

It’s the end of our first month and the results are in, here’s what we managed to achieved in the first 30 days of our of Just Leave challenge .

Sales increased for all 3 takeaways 📈

1 month down… 2 months to go! Watch this space.

Watch the Video

30%

Spice Lounge Derby

23%

Fireaway Ystrad

33%

Heath Hayes Spice

Week 6

We’re nearly half way through our Just Leave challenge with Really Social and App4!

So far we’ve consistently increased direct orders week on week and now we’re going to work really hard to see if we can double the order volume over the coming month. So these restaurant all increase their sales by 100%.

Watch the Video

Week 7

Before we started the campaign Spice Lounge was doing just over £1200 a week in direct orders on their App4 site, this is now well over £2000 consistently and in fact the last two weeks we have been doing around £2500, in orders a 100% increase!

Watch the Video

Week 8

This week we wanted to highlight that with the right campaign you can directly generate orders from your Meta ads in a short timeframe. £113.52 generated over £1677 in takeaway orders specifically from the advert, and on top of that we generated thousands more through other social posts, emails and whatsapps (just look back at some of our previous Just Leave videos to see the results).

Watch the Video

Are you ready to stop paying commissions on your online orders?

Get Started
Just leave Week 9

Week 9

What’s better than earning £4500 in online sales? When you don’t have to pay any commission for it 😉

Time is flying buy and we’ve just come to the end of month 2 of our Just Leave Challenge!

The best part is we’ve only spent just over £100 on paid ads for each of the takeaways which has generated and increase in direct orders by 25-50%!

Watch the Video

Week 10

This week’s update is short and sweet – the numbers speak for themselves!

70% of Spice Lounge’s takeaway orders every week are now coming direct – last week on Saturday they did just over £300 on Just Eat but over £1300 on their App4 website!

This is a huge achievement but we think we can do even better – watch this space

Watch the Video

Week 11

this week we visited Heath Hayes Spice just north of Birmingham.

It was a fitting week to visit as we just achieved their highest ever weekly direct sales number of £2706.66 (vs making £1637.25 before we started!)

Spice Lounge also achieved £2514.37 last week (vs £1289.78 before we started!) and Fireaway Ystrad had £1234.01 in direct online sales – a 25% increase on before we started.

Watch the Video

Week 12 – The Results

Here’s the key figures – direct online sales were up for all 3 takeaway significantly compared to before we started.

Direct online sales the month before we started:

Heath Hayes Spice: £6641.29
Spice Lounge: £6084.12
Firaway Ystrad: £4453.23

Direct online sales 3 months into the campaign:

Heath Hayes Spice: £9,852.86
Spice Lounge: £11,067.23
Firaway Ystrad: £5428.47

The most exciting thing here is we’ve seen a large number of new customers already placing a second and even third order.

Watch the Video

Are you ready to ditch the commissions and get your own App?

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What Do Our Customers Say

Customers that have achieved their goals

Calculate Savings

Save On Commission
500
£20
£3k

Monthly

£36k

Annually