Latest Blog Posts from App4

3rd party platform orders

Too many ordering platforms & not enough profit

Over the last year we have seen a huge increase in the number of ‘ordering platforms’ that all aim to provide a one-stop-shop for people to order their favourite takeaway. The result is a local takeaway can now be on 3 major platforms (Just-Eat, Deliveroo & UberEats) as well as

mobile app

Your business, your customers, your profits!

When talking to restaurant and takeaway owners considering getting their own online ordering system I am often asked “Why do I need my own system?” The short answer is without it you will lose customers and see your order numbers and profits fall. 

restaurant technology increases order values
mobile app

Adding technology to your restaurant could grow your order values

Restaurant owners who are undecided about updating their ordering and payment processes could be at risk of missing the boat on a 40% uplift in customer spend. Research by PYMNTS in America, showed that the average customer picked 5 out of 20 technology features that could influence them to place

More restaurant in tech
delivery service

Customers want to see more tech in restaurants, research shows

A recent survey carried out by OpenTable showed that 43% of consumers were keen to see businesses adopt new technologies and over half of the UK is expecting to see restaurants introduce new technology to booking and ordering system over the next 12 months. The survey showed that Millennials and

mobile app

Commissions or Monthly Fee?

When looking at an online ordering system for your takeaway or restaurant, you will be faced with the decision of paying a commission on every order or paying a monthly fee, plus a small card fee per order. Each payment method has its positives and negatives, and it is very

get more customers

5 ways to attract more customers

The most tried and tested way to get new customers is through recommendation or ‘word of mouth.  When your own customers tell others about how amazing your food is, how efficient your deliveries are and how simple and quick it is to order on your brand-new app.  But in todays

cloud kitchens

Simple guide to Dark Kitchens

What is a Dark Kitchen? Dark kitchens, also known as ghost or cloud kitchens, are professional areas in which food is prepared and packaged with the purpose of takeaway/delivery only. The business will operate from the kitchen alone meaning that there are no dining or waiting areas. Why has there

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