Latest Blog Posts from App4

3rd party platform orders

Too many ordering platforms & not enough profit

Over the last year we have seen a huge increase in the number of ‘ordering platforms’ that all aim to provide a one-stop-shop for people to order their favourite takeaway. The result is a local takeaway can now be on 3 major platforms (Just-Eat, Deliveroo & UberEats) as well as

mobile app

Your business, your customers, your profits!

When talking to restaurant and takeaway owners considering getting their own online ordering system I am often asked “Why do I need my own system?” The short answer is without it you will lose customers and see your order numbers and profits fall. 

mobile app

Commissions or Monthly Fee?

When looking at an online ordering system for your takeaway or restaurant, you will be faced with the decision of paying a commission on every order or paying a monthly fee, plus a small card fee per order. Each payment method has its positives and negatives, and it is very

get more customers

5 ways to attract more customers

The most tried and tested way to get new customers is through recommendation or ‘word of mouth.  When your own customers tell others about how amazing your food is, how efficient your deliveries are and how simple and quick it is to order on your brand-new app.  But in todays

App4 & Basement Browns
click and collect

Safeguard the future of your food business with app and mobile technology

It goes without saying that it’s been a tough time for hospitality business owners, with many establishments only partially open or fully closed over the last year or so.  The past year has prompted huge changes in the hospitality sector, with many businesses adapting and pivoting their offering to be

bigger slice of the online order profits
food ordering portal

Steve’s top tips for a bigger slice of the profits

How do I move my customers from the online portals to my own website and App? This is the big question I want to answer for our customers and other takeaways. The big online businesses spend £millions in cost per acquisition per customer. This could be from national advertising, TV

true cost of online orders
food ordering portal

Save up to £3.55 on every online order!

After talking to hundreds of takeaway owners on a regular basis a reoccurring topic that comes up is the cost of their online orders. To break it down we get all their invoices out for the ordering portals, delivery services, App providers and ‘food hubs’, so we can work out accurately

make 2020 the best year yet
app for restaurants

4 tips to help make 2020 the best year ever

2020 is going to be an interesting year for the UK with some huge political changes, leaving the EU and the food sector having to adopt to a changing customer profile. At App4 we think there is a massive opportunity for food businesses to make 2020 their best year ever, and

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