The most tried and tested way to get new customers is through recommendation or ‘word of mouth. When your own customers tell others about how amazing your food is, how efficient your deliveries are and how simple and quick it is to order on your brand-new app. But in todays crowded market you can’t just rely on this so here are 5 easy ways to attract more customers to your business.
1) Social media advertising
According to TechJury.net, people spend an average of 2hours 25mins on social media every day, so if you want to show off your business then you can’t go wrong with some paid advertising.
Don’t waste money on boosting posts, you need to do specific paid adverts that show off your business, food and service and have an offer to entice people to place an order.
App4 provide 3 months social media advertising Free to all new customers and offer a paid on-going service, for a fixed monthly fee, which typically gives 500-600% return on investment.
2) Take control of your Business on Google
Your Google business profile is very important part of your digital presence on the web. If people are looking for a local business or even for you, it is important that your Google business profile is up to date and has the right information
If your listed on any platforms it is likely they may have automatically been added to your profile which is great for the platforms, but not when you want to encourage people to order direct to save you paying high commissions and not owning the customer data.
App4 help its customers to take control of their profile, to ensure it is up to date with the latest info, opening times and contact numbers, as well as ensuring your own online ordering and bookings system are the ones shown to people searching.
3) Work with local businesses to promote each other
When you own a business, you tend to know many other business owners in the same area, many in different sectors. Why not work with your local taxi firm to promote each other’s businesses, by each having flyers, cards, or posters on show.
App4 customers have done this in many areas including special offers between hotels and restaurants and taxi firms offering discounts for pickups from the takeaway. If you do this then ensure you get the message out to everyone, so have it on your App, website, Facebook page and printed materials, and where possible regularly post about it and tag in and mention the other businesses involved.
4) Advertise your own online ordering on your packaging
We know it’s hard to turn down some subsidised packaging from a large ordering platform, but it advertises their business NOT yours. Every single one of your customers who order through the platforms is a potential lost customer. If you just can’t afford your own packaging, then think smart. Use flyers or stickers inside boxes, on lids or to seal your boxes.
App4 provide a starter pack for all new customers and have a variety of physical marketing items we can provide to help you keep your customers and promote your own online ordering system, not the platforms. Every order taken direct saves up to 25% in commission and keeps your customers loyal to you.
5) Give your customers a reason to tell others
As we said at the start, word of mouth and referrals from happy customers is always the best way to get new customers, so why not encourage your existing customers to do it more often, and we have a few simple tips to do this:
- Offer a customer loyalty discount, such as £10 back for every £100 you spend, this encourages your customers to stay loyal and is proven to get people to talk to others about it, especially when they get their £10 off
- Offer a ‘refer a friend’ reward, such as recommend a friend and your friend gets £5 off and when they order you get £5 off your next order as well
- Offer a group order deal, or party meal deal, which is ideal for people to order when they have friends’ round.
All these tips should be easy to automate or manage through your own online ordering system and is something App4 can provide you with and ensure you get the right setup for your business and customer base.
In conclusion, if you do some or all these 5 things you should see an increase in new customers and doing them right can really have a massive impact on your sales.
App4 do all of this and more, as part of our standard service, to give our customers the best opportunity to acquire new customers and to grow their business and profits, and best of all we don’t charge expensive commissions!
To find out more about App4, and our complete online ordering service, call us on 01332 418 573 or click here to request a call back