Latest App4 News

There is nothing quite like spending the afternoon in a great British beer garden or on an outdoor dining terrace. The umbrellas may be up and the tables ready, but are your ordering processes fit to cope with the additional demand that summer months bring for hospitality businesses, especially at a time of staff shortages […]

Congratulations to our founder and CEO Ian Chambers on being shortlisted as a Midlands regional finalist in the Great British Entrepreneur Awards. The awards, which are in their eleventh year and celebrate the great British entrepreneur community, include Dragon’s Den Entrepreneur Stephen Bartlett in their hall of fame. Ian has been shortlisted in the Technology […]

There is no doubt that the rise of platforms like Deliveroo and Uber-eats have created a huge market for food delivery, particularly since the pandemic, however many independent businesses are struggling with the rising cost of delivering to their customers. Part of the problem is increasing wages. The fact that people can now work for […]

We are really pleased to announce that we will be sponsoring the Marketing Derby Food & Drink Awards in 2023, helping to celebrate the amazing businesses and people that work put Derby on the food map. Having helped support hospitality businesses with online ordering and digital marketing services for almost 10 years, App4 understands how […]

We are really pleased to announce that App4 is now fully live with Deliverect. After going through the development and testing phase over the last few months, we are now available for all Deliverect customers via the Deliverect Market Place. Here’s how our App4 integration works: More time, more profit, greater customer satisfaction Save time […]

In today’s competitive restaurant industry, it’s crucial for restaurants to have a deep understanding of their customers. One of the most valuable sources of information is customer data, and owning this data is essential for restaurants to succeed. In this article, we’ll explore why it’s so important for restaurants to own their customer data.

We are really pleased to announce that App4 will be exhibiting at the ScotHot show at the SEC in Glasgow. ScotHot, Scotland’s leading showcase for food, drink, hospitality, and tourism, will return to the SEC Glasgow from 8 – 9 March 2023. The show offers an unmissable opportunity to meet with suppliers, network with others […]

Self-service kiosk research globally have shown that customers tend to spend more money when ordering via a kiosk or table-based tablet system than they do when ordering from waiting staff; as much as 20% more

Many businesses within the F&B and hospitality sector are actively looking to reduce or fix the costs of their online orders as part of an overall cost-cutting exercise. Ingredients, labour, taxes, rent, energy, and finance are all on the increase but there are still areas that you can reduce or fix your costs and your […]

Having your own loyalty scheme tied to your own online ordering is crucial in today’s digital food ordering market, not only because it helps you to own and retain your loyal customers, but it is proven to increase customer spend by as much as 20% and encourages your existing customers to purchase more frequently.