Latest App4 News

In an industry where thousands of businesses have become accustomed to and reliant on large ‘aggregators’ to provide their online ordering services and link to consumers, many feel that serving your customers directly is no longer worthwhile, but this simply isn’t the case.

In an era when technology is affordable for all, where the supply of packaging is easy to source and delivery can even be paid for on-demand, there is nothing to stop any takeaway business marketing and selling direct to their customers.

Anthony Andrews Butchers in Duffield, Derbyshire believes in providing its customers with the finest quality meat and poultry, with food provenance being a high priority. Whilst the business is based on very traditional values, they have taken the technological leap and introduced a mobile app & online ordering system to allow their customers to order for collection or […]

App4 were probably one of the first businesses in the industry to use a cost saving calculator on our website.  We wanted businesses to easily calculate the savings they could make by getting their customers to order direct, rather than through the large online ordering portals. As you can imagine, over the years our competitors […]

Starting a small business in any sector is a big undertaking, even more so in a highly competitive sector like takeaway food.  From creating a business plan, to finding the right location, to hiring staff, to setting up your delivery, there is a lot you need to get sorted.

Before you can consider launching your business and opening your store to paying customers, you need to find the right systems that can help you manage, operate and grow your takeaway business.

Whilst online ordering is quicker, safer, and more convenient than ever, there has been a steady increase in the number of chargebacks being received across the food delivery and takeout sector. Part of this increase is down to businesses making it easier for customers to request a refund or dispute an order, with quite a […]

We look at how moving from Flipdish to App4 could help you save £1000’s a year, fix your ordering costs and help grow your business.

At App4, we believe charging a fixed monthly fee is the best way for businesses to pay for their online ordering and yes, we charge a card fee, at normal commercial rates, but everything else is wrapped up in a single, affordable and most importantly, fixed monthly fee. We include everything you need to provide […]

Over the last year we have seen a huge increase in the number of ‘ordering platforms’ that all aim to provide a one-stop-shop for people to order their favourite takeaway. The result is a local takeaway can now be on 3 major platforms (Just-Eat, Deliveroo & UberEats) as well as 4 or 5 local or […]

When talking to restaurant and takeaway owners considering getting their own online ordering system I am often asked “Why do I need my own system?” The short answer is without it you will lose customers and see your order numbers and profits fall. 

Restaurant owners who are undecided about updating their ordering and payment processes could be at risk of missing the boat on a 40% uplift in customer spend. Research by PYMNTS in America, showed that the average customer picked 5 out of 20 technology features that could influence them to place an order or spend more. […]